I“Client Appreciation” is just what it sounds like. It’s giving your clients something to SHOW them that you really appreciate their business. They are the most important thing to your company (you’d be out of business without them), so let them know it!
This is one of our very favorite After-Unit nurturing and appreciation campaigns. But it’s more than just a nice thing to do for your clients, it actually ends in quality reviews for you and even referrals that end in happy and profitable transactions. Now that’s something to be thankful for!
My guess is that many of you send greeting cards or postcards at holiday times, but you also probably get lost in a sea of cards that they receive from all sorts of businesses. Not very memorable.
However, don’t you think they will stop cold in their tracks when they see that YOU are giving them their choice of a FREE apple or pumpkin pie?...and all they need to do is respond and let you know their choice of pie!
You bet they will be paying attention... and remembering YOU when it comes time to buy, sell or refer. Yes, they will!
"I received 9 sales and another 9 additional future referrals from those who received this gratitude marketing."
- Carol Ronnebaum, Tokeka, KS
"...1.5 Million Dollar Listing... a 400K listing...one buyer plus their 350K listing. All from the Pie Day. Plus, my clients are so grateful to receive their pie."
- Bonnie Papandrea, Charlotte, NC"
So here’s what this is all about...
By Referral Only Members: You have access to this as part of your membership. Simply login and look under Quick Links or search the Knowledge Base for "Thanksgiving".
The Thanksgiving Pie Giveaway Kit is a complete sequence of emails, text or notecards, direct mail postcard and a “request to take action” message delivered on a pie box. They contact you and tell you which pie they want, and on the given pickup or delivery day(s), your best clients and business partners receive their pie and you have the opportunity to reconnect.
It's all pre-written and mapped out for you. You simply follow our easy 8-Step process. It couldn't be easier...and it's FUN!
We have done the hard part for you, added changes to adjust for this year's challenges, and put everything you need to have a successful (and safe) pie giveaway conveniently packaged in this Ultimate Thanksgiving Pie Giveaway Event Kit.
All you have to do is arrange to get the pies from a local bakery (Sam's or Costco work too), send our pre-written emails and postcard, and you will be on your way to happy, grateful, and REFERRAL-GENERATING clients that won’t soon forget your name and how you go above and beyond for your tribe.
“Update on the pumpkin pie deliveries: I ordered 50. Delivered 40... One definite listing in February or March. One buyer….. 3 future appointments to help them with what they need to do to list/sell their house... 20 Promises to Call me when they know someone that needs to buy or sell. All from my Sphere of Influence list. I think that what I spent on the pies and the time spent in personally reconnecting during delivery will have a very good ROI.”
- Rodger Lecy, Fayetteville, AR
By Referral Only Members: You have access to this as part of your membership. Simply login and look under Quick Links or search the Knowledge Base for "Thanksgiving".
"In terms of marketing dollars." don’t think there is any better time and money spent.”
"I've done the Thanksgiving Pie campaign for the last several years and used a local mom & pop bakery to order my pies. That mom and pop business alone has sent me 4 closed transactions."
- An Marshall, St. Augustine, FL
Your kit will contain:
Our Simple 8-Step Guide to ensure you have everything in place for a successful and headache-free event.
A Quick-Start Set-Up Session with a member of my team to help you quickly get up to speed and implement this giveaway campaign in time for Thanksgiving.
3 Done-For-You Email Templates that you can copy, paste and send
1 Downloadable Postcard Template that you can easily customize, print and mail.
1 Downloadable Pie Box Card or Sticker that be glued or stuck to the Pie Box so they remember who gave them that delicious and thoughtful pie, and even asks them for a review or referral.
Video Training Instant Access with detailed instruction and insights from those that have been successfully doing this giveaway for years.
Follow-up Texts and Phone Scripts to help remind and open up the conversations that make this event a true success.
Sure, you could do all of the writing, designing, creating and sequencing on your own... but why recreate the wheel? Who has the time? Use the exact plan that By Referral Only Members have been successfully using and perfecting for years.
That’s right, up until now only By Referral Only Members had access to this kit, but because the holiday season is approaching we thought... why not share the love and thankfulness with everyone in our extended By Referral Only community (that’s you).
So we are offering it to you to swipe and deploy for only $17!
Yes, you heard me right...you get ALL of this for just $17.
Now don’t worry…
You can customize these any way you wish to make it your own. Add your logo, location info, and extra personal touches - but all of the hard work is done for you and that’s going to save you a ton of time and ensure you have a successful giveaway event.
There are certain times of the year that change the spirit of whole communities. Thanksgiving, New Year, Valentine’s Day, the First Day of Summer, or Mother's Day are days on the calendar and times of the year when our shared experiences reflect our shared values. Experience shows when you take time to celebrate shared values, it is like hitting the reset button on relationships allowing you to reconnect with people at the best times of the year.
By Referral Only Members get all of these built-in and automatically sent to their database but we thought that this Thanksgiving Date From The Heart Email was so beautifully written that your clients, friends, and family would just love to get it from you on Thanksgiving this year.
So as an added bonus, we will give you the text to copy and paste, and a beautiful graphic that shows them how much you really care. They will love it!
Using each component of this strategy, you simultaneously build rapport with your tribe of past clients, friends, and family while giving them an easy opportunity to share their experience of working with you. In fact, some agents and lenders include select prospects in this pie campaign for the ultimate line-drive to buying or selling.
Here's a peek inside what is possible with your event. By Referral Only Member Diane Cardano has been using this approach for years, even has a sponsor, and you can see she's pretty excited about the referrals she receives from her efforts.
Important note: obviously this video was pre-COVID. We have adjusted the process and our kit to allow you to offer a delivery option or safe in-office pickup. It's up to you to choose. Today's challenges actually can be seen as an opportunity in this case. You will stand out, even more, this year, a year where people really will appreciate the connection and thoughtfulness.
“This is how we show people that it’s special here at Cardano Real Estate Experts. Having these pies going home with our clients gives them an opportunity to introduce us to the people that they know who want a first-class real estate consulting experience. The reason we continue this tradition every year is due to the introductions that our clients give to us.”
- Diane Cardano, Abington, PA